![]() ![]() Key Features of the Rolex President Day-Date It boasts of a deviation of just −2 /+2 seconds per day and offers a 70-hour power reserve. With a more streamlined case, it is more akin to the traditional Day-Date except with a larger 40mm diameter, updated Caliber 3255 movement, and faceted Roman numeral hour markers.Ģ019: Rolex also updates the 36mm Day-Date with the new Caliber 3255. It also features a bulkier profile than the traditional 36mm design.Ģ015: Rolex introduces the Day-Date 40. With it, the wearer can correct both the date and day display separately from the time.Ģ000: Rolex rolls out the six-digit Day-Date, the reference 118XXX. In this instance, the improvements were reserved for the bracelet and clasp.Ģ008: Rolex responds to market demands for larger watches with the Day-Date II, a 41mm version of the Day-Date. gold, with matching bracelet.” This marks the first time that Rolex refers to the Day-Date as the “President”.ġ988: Rolex adds the “Double Quick-Set” feature to the Rolex Day-Date. They also replaced the acrylic crystal with more scratch-resistant sapphire crystal.ġ984: Rolex releases an ad campaign with the copy “The Rolex President Day-Date Chronometer. This adds the “Single Quick-Set” date function which allows the wearer to adjust the date of the month independently from the time. Rolex also releases an ad for the collection titled “The Presidents’ watch”, featuring an image of Johnson wearing his yellow gold Rolex.ġ969: Rolex introduces the concealed Crownclasp into the President bracelet.ġ972: Rolex adds the hacking seconds feature to the Day-Date, which allows the user to stop the second hand when setting the time, resulting in increased accuracy.ġ977: Rolex responds to the Quartz Crisis with their very own quartz movement. The result is the Oysterquartz, which has models under the Datejust and Day-Date collections.ġ978: Rolex introduces the five-digit series, the reference 180XX. On top of the instantaneous date aperture, it features a window at 12 o’clock showing the day of the week spelled out completely.ġ959: The next series of the Rolex Day-Date is introduced and the brand begins to experiment with different dial options, bezel textures, and even bracelets for the Day-Date.ġ966: U.S. President Lyndon Johnson wears the Rolex Day-Date while in office. Here are the important milestones in the Rolex Day-Date’s history.ġ956: Rolex introduces the Day-Date and immediately positions it as their flagship watch. The Rolex Day-Date has been continuously produced since then and is available today in 26 different languages. Dubbed the Rolex Day-Date, it symbolized the pinnacle of Rolex’s watchmaking prowess. Their new watch possessed the same bezel and case size as its sibling, but with a specially crafted bracelet and an important new development – the full day of the week displayed at 12 o’clock, in addition to the instantaneous date display. Just a decade after introducing the trailblazing Rolex Datejust, Rolex again caused a sensation in 1956. Rolex President Day-Date White Gold Jubilee Dial and Platinum Glacier Dial Watch About the Rolex Day-Date Get a crash course on the Rolex President Day-Date with SwissWatchExpo‘s Ultimate Guide. presidents to business titans and sports heavyweights, you’ll be in good company with this timepiece on your wrist. ![]() Exclusively crafted in either gold or platinum, and coupled with the specially made Presidential bracelet, the Day-Date represents the crown jewel of the Rolex catalog.įrom U.S. ![]() Introduced in 1956, the Day-Date was a step above the iconic Datejust by becoming the world’s first timepiece to display the day of the week in full. Otherwise known as “The President’s Watch”, the Day-Date is not just a status symbol, but one associated with accomplishment and success. ![]() No other watch says “I’ve arrived” more than a Rolex Day-Date. ![]()
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